Job offer

Product Marketing Manager (m/f/x)

Location: Aachen
Business unit: Information Security

Your tasks

  • Communicate the product’s competitive value to a market segment (e.g. Banking & Financial services, Public sector, Cloud- and Cybersecurity service provider, Automotive);
  • Create marketing materials that communicate product benefits to different target groups and market segments;
  • Capture and analyze market trends and competitor information to develop messaging systems;
  • Develop attractive and relevant tools and campaigns to on the one hand attract new prospects and customers, channel partner and application vendors, and on the other cross- and up-sell to existing partners and customers based on a growing portfolio across product categories;
  • Develop C-level pitches to address the buying centers of key accounts to support sales and senior management in the acquisition of these customers and to improve the share of wallet;
  • Drive and create relevant and attractive content for website and sales collateral in alignment and cooperation with Marketing Services, Product Management, Corporate Communications and Sales;
  • Evaluate and optimize relevant KPIs (funnel size and revenue) for the performance of launch, cross selling campaigns and pitches to improve ROI’s;
  • Be a sparring partner and trusted advisor to the product management & sales community;
  • Provide agency briefings to develop content for PR, online or sales collateral;
  • Establish the processes and way of working for long-term optimization of product lifecycle management focusing on product launches.

Your profile

  • Degree in the field of business administration, marketing, communications or a comparable professional training;
  • At least 3 years of practical experience in product marketing, product management or business consulting in B2B;
  • Experience with the design of campaigns in the area of B2B and C-level pitching and agency briefings;
  • Experience with designing and optimizing product launch processes and portfolio enhancement in connection with M/As;
  • Excellent communicative & writing skills in English and German, creative thinking, the ability to visualize ideas;
  • Independent way of working, structured and solution-oriented, ideally with experience in project management;
  • Experience with marketing automatization tools by Salesforce (Pardot/Hubspot) is an advantage;
  • Willingness to travel with a flexible and resilient attitude.

We offer

  • An open and friendly corporate culture characterized by a constructive and cooperative relationship;
  • A flexible working time model that can be adapted to individual needs;
  • The personal protection by a travel insurance abroad, a private accident insurance and financial support for your pension plan;
  • The professional and personal support through targeted further education opportunities;
  • Participation in sports programs such as running events or back training.

Do you feel addressed?

Then we look forward to receiving a meaningful application stating the earliest possible starting date and your salary expectations.

Get in touch with us

Talk to one of our specialists and find out how Utimaco can help you today.