Within the lottery and gaming industry, innovative companies are exploring ways to connect the physical retail and digital experience for customers- electronic receipts, push notifications, keeping the customer engaged and at times, rewarding along the way.
Mobile apps are seen as an asset to this communication and give added value in many aspects- allowing the customer ease of access to online games and lottery as well as providing the company with streamlined ways of communicating to the customer. Furthermore, mobile apps provide the company with a powerful instrument for insights into player behaviour - big data - which ultimately drives sales and marketing.
In a multi-billion dollar global industry, combating, preventing and reducing the impact of cybercrime and online fraud is of paramount importance - gaming software, mobile apps, live gaming feeds, chatbots, payment gateways, user interfaces, and not forgetting - a huge abundance of financial information and customer data.
Given the severe consequences of a security breach, it’s critical to build an infrastructure on reliable and proven cryptographic cybersecurity solutions.